Friday, July 31, 2015
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The Missed Opportunity: How Brands Are Missing Out on Facebook
Brands have it all wrong on Facebook, and they’re missing a major opportunity. Here’s a closer look at what they’re doing wrong and should be doing…
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The Missed Opportunity: How Brands Are Missing Out on Facebook
Facebook tweaks its News Feed for the ‘small group of people’ who actively hide posts
If you’re a fan of the “hide” feature on Facebook, then you’ll want to pay attention — it’s getting a small tweak today that could affect the stories you see when on the social network.
For the “small group of people” on Facebook that hide a large number of stories in their News Feed for whatever reason, the social network’s algorithm will no longer consider hiding to be a strong negative signal. What this means is that if you fall into this category, you’re going to see more stories from the Pages and friends you’re connected to than in the past. Ideally this should showcase more content that you’re interested in.
When Facebook rolled out “hide” to its users, it was a way for people to let the social network know what types of posts and stories they’re not interested in. But now, for those that opt to click “hide” on every post, Facebook will no longer view that action as strongly as it did before. So if you’re a “super hider” and hide a VentureBeat post (please don’t), then Facebook could show you more stories from VentureBeat.
Of course any change that relates to News Feed automatically includes a discussion about Pages. If anything, Page admins could probably see an increase in the number of their stories hidden within their Page insights. However, Facebook says it doesn’t expect Pages to see “significant changes in distribution as a result of this update.”
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Thursday, July 30, 2015
Data Access Job From House - Jobs - YouTube Style
Data Entrance Work From House - Jobs - YouTube Style
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Hands-on with Yahoo’s new, awkward, ahead-of-its-time silent video-text hybrid, Livetext
Today Yahoo is launching a new messaging app aimed at getting video messaging right.
Called Livetext, the app lets users silently video message friends while texting them.
“What we think is going to happen, or what we’ve observed happening today, is you will communicate in these rapid sessions constantly, but you’re not going to care where you are,” Adam Cahan, senior vice president of video and emerging products, told me yesterday at the Livetext launch event.
The user interface is a lot like Periscope, but for one-on-one conversations. There’s not much to it, either. Users text as they normally would, and the text appears on the screen over the video. To make text smaller you can put in an ellipsis; to make it larger you can add three exclamation points. If you want to see your whole conversation, just tap your text.
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Like Snapchat, Livetext is ephemeral; dialogues disappear once you leave the conversation.
When I first launched the app and tried to get in touch with one of my friends, there were a lot of false starts, but eventually we connected. My immediate impression is that silent video is really weird. I’m staring at my friend’s face, but we can’t hear each other.
“No audio makes it awkward,” my friend concurs.
The lack of audio also makes the whole experience a little comical, which is good in a sense. It gives the app an element of Snapchat-like goofiness. However, I was texting from my desk at work and my cackles drew a lot of funny looks.
For teens and college students livetexting from class, this also poses a problem. My friend and I tried to come up with reasons we would use Livetext…
…and failed. “I don’t need this in my life,” my friend writes.
Another friend who tried the app with me was fairly expressionless the whole time except for a few smiles here and there. I was also somewhat stoic. As a result, I found myself typing out “LOL” and using emojis to convey that though I wasn’t actually laughing, I thought what he was saying was funny.
Perhaps that’s because speech and language are as much a part of conveying emotion as reflexive facial movements. Also, facial expressions often happen in tandem with something that’s said. A furtive smile is very different from laughing out loud, and chances are most people don’t want to be caught giggling to themselves in public. Getting the most out of Livetext really requires a performance, a behavior that social media broadly encourages amongst its users. And that requires a lot more effort than a regular text, making it difficult to multitask.
My friend and I regularly text throughout the day, but we both have jobs. It’s easy for us to use a regular messaging app like iMessage or Google Hangouts, both of which are on desktop, to communicate while we’re in the middle of other things. Plus with regular text there’s no pressure to immediately respond to the other person. So Livetext might not work for us, at least during the week.
But it’s not just office workers for whom this kind of experience wouldn’t work. People who work in the service industry or anywhere else where cellphones are largely prohibited wouldn’t really be able to use this app — at least not during working hours. Stealing into the bathroom to shoot someone a text is easy enough, but trying to get someone on video can be a more timely endeavor.
That said, Cahan does have a point. Mobile devices are an increasing part of being in public. Daily, I watch people shamelessly holding up their selfie sticks on Manhattan street corners, greedily blocking passersby from getting to their destinations in effort to get that one perfect shot. With the proliferation of services like Snapchat and Periscope (or Meerkat), people will likely get more comfortable video-chatting on their phones while they’re doing something else.
So starring at someone while texting could be the new thing — eventually. For now, I’m pretty satisfied keeping them separate.
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Hands-on with Yahoo’s new, awkward, ahead-of-its-time silent video-text hybrid, Livetext
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How to Use Author Tags in Facebook
Would you like to make sure that any time someone shares your article on Facebook that your Page or Profile is linked to that article?
Facebook’s Author Tags are GREAT way to grow your Page or your profile Following if you are regularly blogging. You can see that when you have Author Tags enabled, any article that is shared from your blog automatically pulls in a link to your Facebook Page or your Profile (you can specify) along with the article.
If you have Author Tags set up for your personal profile, when someone mouses over your name within the post, they can Follow you on Facebook right from the post. If you have it set up to link to your Facebook Page, someone can Like your Page.
There are two ways to do set up Facebook Author Tags (aka Authorship) and I show both ways in this quick video.
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Hot Tip – How to Set Up Author Tags in FacebookWould you like to make sure that any time someone shares your article on Facebook that your Page or Profile is linked to that article? This is a GREAT way to grow your Page or your Following if you are blogging. Author tags can help you accomplish this goal. There are two ways to do it and I show both ways in this quick video. If you have the Yoast SEO WordPress plugin (free), you can do it in 3 easy steps (covered in the video) Access the Yoast plugin here: http://ift.tt/1IsIPtL you need to do it manually, you can add these lines of code into your website either in the Header area or on individual articles (make sure you add your exact profile or Page links in replacement)<meta property=”article:author” content=”http://ift.tt/1IsIPtM; /><meta property=”article:publisher” content=”http://ift.tt/1DcrLw9; />Hope this was helpful and as always, share this video if you think someone else will find it useful! – Andrea
Posted by Social Media Examiner on Tuesday, July 28, 2015
If you aren’t a video person, here are the two ways to set up Author Tags.
Setting up Author Tags with the Yoast WordPress Plugin
If you have the Yoast SEO WordPress plugin, you can do it in 3 easy steps.
1. Go to the SEO Plugin menu in WordPress and select Social. Then select Facebook from the tabs area. Check the box labeled Add Open Graph meta data
2. In the Users section of WordPress, make sure each author on your blog has the Facebook link they want associated with their name in their profile
3. If the User is linking to their personal profile, make sure they have the Follow button enabled in Facebook.
Go to the drop down menu in the upper right corner and select Settings, then navigate to Follower settings and make sure it’s set to Everybody. Remember you can always control your privacy on Facebook.
Setting Up Facebook Author Tags with Code
If you need to set up Author Tags manually or you aren’t able to use the Yoast plugin for some reason, you can just add a couple lines of code to your site.
Add these lines of code into your website either in the Header area or on individual articles (make sure you add your exact profile link or Page link)
<meta property=”article:author” content=”http://ift.tt/1IsIPtM; />
<meta property=”article:publisher” content=”http://ift.tt/1DcrLw9; />
Debugging Author Tags
I found that it took a while for the Author Tags to actually show up on my site properly and it took a bunch of running articles through the Facebook Debugger to see what was going on.
Running an article through the Debugger also helps to get the right image pulled in and other things that can be wrong with an article or link that you are sharing. All you need to do is add the link to the Debugger and select Fetch new scrape information.
Then what happens is you get all the data that Facebook is finding and a preview of how the article will look when it’s shared.
You can then look at how the article displays and see if it’s right. If it’s not right, it can be a process of finding out where the tags are wrong, maybe it’s a different plugin or your theme that is messing with the meta data. Troubleshooting this issue is beyond the scope of this article, but I can highly recommend connecting with Yoast support and they can help if you have the Pro version rather than the free version of the plugin.
Here are some great reference articles that you can use to learn more.
If you are having issues with getting the tags working properly, I highly recommend reading through the comments in the Social Media Hat article on Author Tags, Mike Allton does a great job answering a variety of questions.
The post How to Use Author Tags in Facebook appeared first on Andrea Vahl.
from Andrea Vahl http://ift.tt/1IsISFQ
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How to Use Author Tags in Facebook